I help leadership teams move from AI ambition to operational reality.
20+ years connecting design, business, and technology.
Previous work includes IKEA, Assa Abloy, and AXIS.
Design, innovation & business development
Including IKEA, Assa Abloy, AXIS
From workshop to production
According to Gartner research, 70% of AI projects fail to move beyond pilot stage. The problem isn't technology — it's unclear strategy and poor adoption. I help organisations get both right.
Sources: Gartner, McKinsey State of AI
Not technology for technology's sake
Finding where AI creates real value
Building internal capability, not dependency
Identify use cases and build simple business cases for AI-driven automation. One full day with your leadership team, product owners, or business managers. Typical outcome: 2–4 validated use cases with ROI estimates.
AI agents represent the next wave of enterprise automation. Unlike traditional RPA, agents can handle unstructured data, make contextual decisions, and adapt to exceptions — reducing manual work by up to 80% in suitable processes.
Book for your team →What AI agents actually are. Real examples. Risks and governance. What's realistic today.
Map your workflows. Find repetitive, time-consuming, rule-based tasks with automation potential.
Define concrete use cases: what the agent does, inputs, decisions, outputs, and value created.
Rank by business value, feasibility, and risk. Land on 2–4 candidates ready for pilot.
Time savings, cost impact, quality gains, investment needs. Clear assumptions you can validate.
Ownership, validation steps, decision points, and pilot setup. Work continues after the room.
Visual overview with marked automation candidates
Ranked by business value and feasibility
2–4 documented cases with clear assumptions
Next steps, ownership, timeline, decisions
Through AI Empower Labs, we build your first agent in 4–6 weeks. Connected to your critical business systems. Full-stack solution with RAG, on-premise hosting, dedicated GPU/CPU infrastructure.
EU AI Act compliant. GDPR ready. High security. Your data stays with you.
How reflection can become our main counterforce in a time of speed and artificial intelligence.
Why building to learn beats planning to perfection.
A practical framework for human-centered problem solving.
A full-day facilitated workshop for leadership teams, product owners, and business managers. You identify use cases for AI-driven automation and build simple business cases with clear ROI estimates. You leave with a prioritised list of 2–4 pilot-ready use cases.
Through AI Empower Labs, we build your first production-ready AI agent in 4–6 weeks. This includes connection to your critical business systems, full-stack solution with RAG, and on-premise hosting.
Yes. The AI Empower Labs platform is EU AI Act compliant and GDPR ready. We offer on-premise hosting so your data stays with you, with high security standards and dedicated GPU/CPU infrastructure.
Organisations who want to move beyond AI experimentation. Leadership teams ready to connect AI to real business processes. Companies who need security, compliance, and control over their data.
I've spent 20+ years as a consultant in design, innovation, and business development, working with more than 50 organisations across Nordic and European markets. My background is in UX, service design, and industrial design — always focused on how people actually use products and services.
"The best AI strategy is one that makes technology invisible and outcomes obvious."
Today I work with AI initiatives through AI Empower Labs, and teach AI & Design at Kristianstad University. I also run my own company, AIxDesign Global AB.
On the side: licensed personal trainer (SWE cert.), compete in strength sports including 2nd place Nordic Armwrestling Championships. Father of two. Based in Skåne, Sweden.